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The third James Bond film,
released in 1964, was an advertising man's dream come true. The film's
title had so many possibilities and the image of the golden girl was so
evocative of the film as a whole that it was used extensively throughout
the campaign and became a feature in itself. Shirley Eaton, who played
Jill Masterson in the film became one of the most photographed women of
the time and featured on the cover of LIFE Magazine in November 1964. The
advertising campaign for Goldfingerwas created by
influential art designer Robert Brownjohn. Together with animator Trevor
Bond, Brownjohn had designed the title sequence to the film From Russia
With Love and performed the same duties on Goldfinger.
The title sequence when combined with the classic Shirley Bassey
rendition of the song has become one of the most enduring images of the
whole 007 genre.
The UK poster campaign
was unique in that it used the simple golden girl image and no other
artwork depicting scenes from the film. The style was very
reminiscent of films of the 1950's that used one image as the
central marketing motif, a technique that was pioneered by Saul
Bass. A second UK quad was issued primarily for the Irish market
which featured a golden hand and is now very rare as it was not
widely used.
The US posters adopted a
similar style but included brief scenes from the film and used the
full length golden girl, with a tastefully inserted image of Sean
Connery to cover up any potentially embarrassing areas! The US
insert used three key scenes that represented the film in most of
its advertising material. The golden girl image also found it's way
onto the huge 24 sheet posters used in subways and a very effective
series of door panels featured Sean Connery in white tuxedo and
three Bond girls (although Honor Blackman was never seen like this
in the film!). The door panels (below left) were designed by David
Chasman are all now amongst the rarest of all Bond posters as most
were
destroyed.
Europe once again provided
posters with unique artwork. The golden girl element was incorporated into
all the posters but original artwork was commissioned. The three French
posters had some excellent (if rather misleading) art by Jean
Mascii. Italy produced two posters for the original release of
Goldfinger, both of which used original artwork, whilst Germany
adopted the photo montage approach of the American posters. A simple
cropped version of the UK artwork appeared on the Brazilian offering
(below right).
When Goldfinger was
releasedin 1965 Japan went 007 crazy! Numerous posters were issued
but all basically had the same layout of photos and images from the film.
The layout left a lot to be desired and the Japanese posters for the next
two Bond films had much better designs and are now highly sought after
collectibles.
The third Bond film got a much
wider release than its predecessors as shown by the posters illustrated
below. The Argentinian offering (below left) is a very crude adaptation of
the main artwork and the Scandinavians also created some unusual
variations of their own. The Danish poster (below left) features the Eric
Pulford image of Sean Connery framed in Venetian blind and the Swedish
version by Gцsta Aberg is a strange combination
of artwork and stills. The Belgian offering is different in that the image
of Sean Connery in a double-breasted evening suit was originally
photographed for the Dr. No campaign and featured again when the
two films were reissued in
1966.
The basic poster design for
Goldfinger was used the world over with subtle regional variations.
Some were interesting and some were just badly designed. A painting of
Sean Connery by Macario Gomez appeared on the Spanish poster (below) and a
later reissue used an interesting painting that originated from the 1970's
US reissue of Thunderball. India adopted the basic UK graphic by
Robert Brownjohn but retained the photo version of the artwork.
The huge international success
of Goldfinger led to an equally successful pairing with Dr.
No in 1966 and and part of amazing Triple bill in 1972 which utilized
artwork from all three campaigns
